DailyJocks Designer Spotlight: PUMP!

Pops of eye-catching colours, supportive materials and cheeky finishing touches...it’s enough to get you PUMPed!

PUMP! Underwear has been creating fashion for sport since 2009. But this designer doesn’t create your everyday, seen-it-all-before styles. They’re pushing boundaries and making a splash on the men’s underwear trail, offering a collection that’s comfortable enough for working out, but wouldn’t look out of place on the party scene.

DailyJocks is putting PUMP! in the spotlight to see what they’re all about and take a closer look at why fashion-forward men everywhere can’t get enough.

PUMP! Underwear in the early days

If you haven’t already heard of PUMP!, where have you been hiding? The brand has a decade-long legacy that has already established it as a leader in the industry, with creations coveted by men all over the world, whatever their age and lifestyle.

The brand was born out of Montreal, Canada, where their headquarters is located today. Their drive to nail the balance between sportswear and fun fashion trends is what has led to their success - not to mention their daring creations and unapologetic manner in which they disrupt men’s fashion.

Why the hype?

What first got PUMP! noticed was their loud prints. They were one of the first designers to add splatters and graffiti-style prints to their underwear, leaving bland styles in the past and showing their customers that if they want to draw attention to their under garments, that’s their prerogative!

Their collection now is varied enough to appeal to a range of demographics. The aim of PUMP! is to never pigeonhole or exclude a set of people, encouraging everyone to take risks in fashion and experience the confidence that quality underwear affords. From the classic black brief to brightly-coloured jockstraps that flash the flesh, we love how inclusive this collection really is.

Youth, fitness and sport

Whether you’re already a young guy that’s into keeping fit, or you’re aspiring to live a more fun and energetic lifestyle, this collection is for you.

As a brand that’s geared towards sport, their underwear is designed to “feel natural and comfortable yet also be durable and of the highest quality”. You can expect comfortable elastic waistbands and quality, breathable fabrics that provide the support you want. Most PUMP! boxers and briefs are made from soft and lightweight micro-mesh and microfiber blends, that stay dry even when you sweat.

PUMP! prides itself on its ability to choose superior fabrics and create its own custom fabric for underwear. Quality, freedom and comfort is guaranteed when you find yourself in briefs, joggers, boxers, jocks and WaterShorts from PUMP! Underwear.

Let’s talk aesthetics

Like to make a statement? That’s good, because PUMP! Underwear was created to stand out in a crowd. Expect a vivid colour profile that includes bold reds, blues, oranges and more, with clashing colours that other brands shy away from. Think vibrant blue paired with neon orange; it’s time for you to get playful and a little cocky!

In short, there are no limits and at DailyJocks, we believe everyone should carry that PUMP! value across to our daily lives! Say goodbye to boundaries and do whatever makes you feel good - but do it in the kind of underwear that’s sure to heat things up while it keeps you cool.

If you’re looking for flattering day-to-day wear, this designer hasn’t forgotten the beauty of the classic boxer. With a modern update and a comfortable cup to support you where you need it most, slip into a daily staple that’s a little more fun. If you’re hitting the dancefloor or you want to keep a naught secret below your clothes, you’d love the jocks with a cut-out back and elastic straps below the cheeks. These jocks keep you comfortable and unconstrained - no matter how hard you play.

Buy PUMP! Underwear from DailyJocks

We know you can’t wait to get your hands on this collection. Shop the fun, flirty range from PUMP! and display your individuality on a daily basis, because the modern man doesn’t wait until Friday night to get playful.

Feel like an athlete in unique designs merged with superior standards of quality and authenticity.