Helsinki Athletica is one of the newer offerings in our collection, and it’s an immediate hit. The brand launched as a sportswear line in early 2016, geared toward the man who likes to work out and show off their body.

The focus is on bold European styling, quality fabric and sexy design, emphasising the male physique.

Dig it: Buy any 3 Helsinki Athletica items and receive $10 off your order - no promo code needed (not valid with any other promotion)

Here are three we recommend, but feel free to check out the entire selection:

The Elias Short

Great for guys who need a little loving from their pants – these fitted shorts hug your body in just the right places. The result: an enhanced appearance, which also brings the love from all of your admirers.

The keyword here is “slim:” the shorts also feature convenient thin contrast pockets and a slimming adjustable waistband for a perfect fit every time.

Since these are fitted shorts, we recommend you consider a larger size than your usual.

The Lukas Jock

The operative word here is “comfort.” Its soft mesh fabric ensures all-day feel good; the dual layered pouch assures you of excellent support. The low-rise design means you can wear this jock with anything.

The Susi Brief

This collection is limited edition, featuring Finnish native animals!  Don’t even try to find this amazingness anywhere else.

It’s low-rise, which means you can wear it every day, with anything. The fit is super-comfortable, made of soft, stretchy cotton fabric; it provides great support, thanks to its dual-layered pouch.

Click here to find out complete selection of Helsinki Athletica offerings.