Featured in this weeks Brand Spotlight is the controversially named but hottest new addition to, Breedwell.

The NYC based brand came onto the scene in late 2016 and has since amassed a cult following of guys who are ready to light up the night!

Boasting 30k followers on Instagram and an ever-growing product range, Breedwell is a brand that won’t be left in the dark.

Leading their product range is the flagship Glow Collection, the only LED harnesses & underwear on the market right now. Available in a range of block colours to a hot rainbow range, it takes only 2 hours to recharge your harness/underwear to full capacity, which means 12 hours of glow in solid mode or 26 hours of glow in the flashing mode.

Breedwell products are no regular underwear which means you will have to care for your LED collection differently to your regular underwear to ensure you’re always shining the brightest.

To clean your LED products, apply a colour-safe fabric detergent with a wet cloth (we strongly recommend that you only use a wet cloth which has been wrung out well). The Glow collection should never be fully submerged in water or soaked through as this may damage the battery. Gently apply the detergent to the harness strap in an up/down motion until this has been thoroughly cleaned to your liking.

All Glow products are sweat-proof, adjustable and USB rechargeable. They have both solid and flashing modes of glow.

So what are you waiting for, let’s Glow!